Category: Reebook
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Who Owns Reebok? A Look at the Brand’s Ownership and History
Reebok is owned by Authentic Brands Group (ABG), a U.S.-based brand management company that acquired the athletic footwear and apparel brand from Adidas in 2022. A Brief History of Reebok’s Ownership Founded in 1958 in Bolton, England, Reebok rose to fame in the 1980s with its aerobics and fitness shoes. Over the decades, the brand…